Break-even ROAS Calculator
Calculate the minimum ROAS needed to break even on your paid marketing campaigns. Essential for paid marketers.
Product cost per unit
Overhead, shipping, etc.
Target profit margin
Total advertising spend
Break-even ROAS
1.06x
Revenue Needed
$1060.00
Total Cost per Unit
$60.00
How It Works
Determines the minimum ROAS required to avoid losing money on campaigns.
Formula:
Break-even ROAS = (Total Costs + Ad Spend) ÷ Ad Spend
ROAS below this threshold results in net loss.
Use Cases
- ✓ Set minimum ROAS targets for campaigns
- ✓ Evaluate campaign profitability
- ✓ Determine campaign pause thresholds
- ✓ Plan budget allocation
- ✓ Analyze profit margins
- ✓ Optimize ad spend efficiency
💡 Pro Tips
- Safety Margin: Aim for ROAS 20-30% above break-even for sustainable growth
- Scale Gradually: Test at lower ad spend before scaling above break-even ROAS
- Monitor Regularly: Track actual ROAS weekly against your break-even threshold
- Customer LTV: Consider lifetime value for better profitability calculations