Conversion Rate Calculator
Calculate your conversion rate from impressions, clicks, or leads. Perfect for eCommerce, SaaS, and advertising campaign analysis.
Number of completed actions (sales, signups, etc.)
Total website visitors, clicks, or impressions
Conversion Rate
5.00%
How It Works
The Conversion Rate Calculator measures the percentage of visitors who complete a desired action.
Formula:
CR = (Conversions ÷ Visitors) × 100%
Higher conversion rates indicate better campaign performance and user engagement.
Industry Benchmarks
- ✓ eCommerce: 2-3% average
- ✓ SaaS: 5-15% for freemium
- ✓ B2B: 2-5% typical range
- ✓ Email: 1-3% average
- ✓ Landing Pages: 3-5% good performance
- ✓ Retargeting: 5-10% average
💡 Pro Tips
- Segment Your Data: Calculate conversion rates separately for different traffic sources
- A/B Test: Compare conversion rates before and after changes to measure impact
- Device Analysis: Track mobile vs. desktop conversion rates separately
- Time-Based Tracking: Monitor conversion rate trends over weeks and months