Cost Per Result Calculator
Measure the cost for each desired result from your advertising campaigns. Includes conversions, signups, sales, and leads.
Your total advertising investment
Conversions, signups, or sales
Cost Per Result
$20.00
How It Works
Cost Per Result tracks the average spend needed to achieve one desired action.
Formula:
CPR = Total Ad Spend ÷ Total Results
Used by Meta Ads and other platforms to measure campaign effectiveness.
Use Cases
- ✓ Track Meta Ads campaign performance
- ✓ Measure eCommerce conversion costs
- ✓ Monitor lead generation campaigns
- ✓ Optimize signup funnels
- ✓ Compare different campaign variations
- ✓ Set campaign budgets and goals
💡 Pro Tips
- Define Results Clearly: Specify whether results are purchases, signups, or leads
- Industry Benchmarks: Compare your CPR against industry standards
- Channel Comparison: Calculate CPR for different platforms to find best performers
- Seasonal Tracking: Monitor how CPR changes seasonally to adjust budgets