CPC Calculator
Calculate your cost per click for PPC campaigns. Track ad spend and total clicks to optimize your paid advertising efficiency.
Your total paid advertising budget
Number of clicks received from ads
Cost Per Click
$2.00
How It Works
CPC measures the average cost for each click on your paid advertisements.
Formula:
CPC = Total Ad Spend ÷ Total Clicks
Lower CPC indicates better campaign efficiency and budget optimization.
Use Cases
- ✓ Optimize Google Ads and Bing campaigns
- ✓ Benchmark performance across platforms
- ✓ Monitor PPC campaign efficiency
- ✓ Compare keyword performance
- ✓ Set bidding strategies
- ✓ Track budget allocation effectiveness
💡 Pro Tips
- Track by Keyword: Calculate CPC for individual keywords to identify top performers
- A/B Testing: Use CPC metrics to compare ad copy variations
- Quality Score: Improve Quality Score to lower CPC naturally
- Monthly Trends: Monitor CPC changes over time to spot optimization opportunities