CPM Calculator
Calculate your cost per mille (CPM) for display advertising campaigns. Optimize your banner ads and impression-based budgets with precision.
Total advertising spend for your campaign
Total number of ad impressions served
Cost Per 1000 Impressions
$10.00
How It Works
The CPM Calculator measures how much you pay for every 1,000 ad impressions served to users.
Formula:
CPM = (Total Cost ÷ Impressions) × 1000
Standard metric for display advertising, programmatic ads, and banner placements.
Industry CPM Ranges
- ✓ Display Ads: $0.50 - $3.00
- ✓ Social Media: $1.00 - $5.00
- ✓ Video Ads: $2.00 - $10.00
- ✓ Programmatic: $0.50 - $2.00
- ✓ Retargeting: $1.00 - $3.00
- ✓ Premium Placements: $5.00 - $15.00
💡 Pro Tips
- Lower Isn't Always Better: Very low CPM might indicate poor audience targeting
- Quality Over Quantity: Higher CPM for quality placements often yields better results
- Geographic Variation: CPM varies by region, time of year, and audience demographics
- Platform Comparison: Compare CPM across different ad networks to find best rates