Engagement Rate Calculator
Analyze your social media content performance by calculating engagement rates. Perfect for Instagram, TikTok, Facebook, and Twitter content creators.
Number of likes on your post
Number of comments on your post
Number of times post was shared
Your total number of followers
Engagement Rate
7.25%
Total Engagement: 725 interactions
How It Works
The Engagement Rate Calculator measures how actively your audience interacts with your content.
Formula:
ER = (Total Engagement ÷ Followers) × 100%
Higher engagement rates indicate more valuable, resonant content.
Benchmark Rates
- ✓ Instagram: 1-3% average
- ✓ TikTok: 5-15% average
- ✓ Facebook: 0.5-2% average
- ✓ Twitter: 0.3-1.5% average
- ✓ LinkedIn: 1-3% average
- ✓ YouTube: 3-5% average
💡 Pro Tips
- Quality Over Quantity: 100 highly engaged followers are worth more than 1,000 passive ones
- Content Type Matters: Video and carousel posts typically get higher engagement than static posts
- Posting Time: Post when your audience is most active to increase engagement rates
- Track Trends: Monitor engagement rate changes to identify top-performing content topics