ROI Calculator
Calculate your return on investment to measure marketing campaign profitability and efficiency. Simple and powerful for all types of investments.
Total revenue generated from campaign
Total amount invested in the campaign
Return on Investment
400.00%
Profit
$8000.00
How It Works
The ROI Calculator shows the percentage return on your investment, helping you understand campaign profitability.
Formula:
ROI = ((Revenue - Cost) ÷ Cost) × 100%
Positive ROI indicates profitable campaigns; higher percentages mean better returns.
When to Use
- ✓ Measure digital advertising effectiveness
- ✓ Compare campaign profitability
- ✓ Analyze marketing budget allocation
- ✓ Track business growth and investment returns
- ✓ Present results to stakeholders
- ✓ Plan future marketing investments
💡 Pro Tips
- Track Multiple Periods: Calculate ROI monthly, quarterly, and yearly to spot trends
- Channel Comparison: Compare ROI across different marketing channels and platforms
- Break-Even Point: When ROI = 0%, you've recovered your investment completely
- Customer Lifetime Value: Account for repeat customers when calculating revenue