UTM Link Builder

Generate custom UTM tracking links for Google Analytics campaigns. Track source, medium, campaign, content, and terms with precision.

How It Works

UTM parameters attach tracking data to your URLs for Google Analytics.

UTM Parameters:

  • Source: Where traffic comes from (google, facebook)
  • Medium: Type of link (cpc, social, email)
  • Campaign: Marketing initiative name

Use Cases

  • ✓ Track paid advertising campaign performance
  • ✓ Monitor email marketing conversion rates
  • ✓ Measure social media traffic impact
  • ✓ A/B test ad variations
  • ✓ Analyze content performance
  • ✓ Track affiliate marketing links

💡 Pro Tips

  • Consistency: Use consistent naming conventions across all campaigns for better analysis
  • Lowercase: Always use lowercase in UTM parameters to avoid duplicate tracking
  • No Spaces: Use underscores or hyphens instead of spaces in parameter values
  • Test Links: Always test your UTM links before launching campaigns

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